Case Studies

 Animation / Graphic Design / Consulting

Kru Creative case studies focus on the impact consulting, design, and animation have on businesses through demonstrated success. Each case study breaks down the problems we solved from problem definition to process to solution. We provide specific visual references for each instance.

Templates (Scalable Content)

Templates (Scalable Content)

PROJECT: Scalable ContentCLIENT: PrepMattersSTUDIO: Kru CreativeThe Problem: Our client needed social media content focused on three content buckets: employee highlights, their local community, and customer testimonials. Because our client was in the educational...

Animated Manual (Streamlining Service Workflows)

Animated Manual (Streamlining Service Workflows)

PROJECT: Animated ManualCLIENT: Thermo-KoolSTUDIO: Kru CreativeThe Problem: ThermoKool manufactures walk-in coolers built at their Mississippi factory and assembled at their customers' sites throughout the United States. Their end customers often used third-party...

In-house Project: Bringing podcast audio to life

In-house Project: Bringing podcast audio to life

In-house Project: Bringing podcast audio to life The Inspiration: A few years ago, Kyle interviewed a memorable guest named Neil Samuels, who is a very accomplished business consultant for a podcast that Kyle co-created, co-hosted, and produced. After re-listening to...

American Industrial Hygiene Association (AIHA): Explainer Video

American Industrial Hygiene Association (AIHA): Explainer Video

PROJECT: Be a Game Changer: Level up on health and safety at work CLIENT: AIHA STUDIO: Kru Creative “We need a shorter and more creative video” The Problem: The American Industrial Hygiene Association (AIHA) approached us about remaking an outdated video about the...

Kevin’s Story (Internal change driver)

Kevin’s Story (Internal change driver)

PROJECT: Kevin's StorySTUDIO: Kru CreativeThe Problem: Our client had a bottleneck in their sales funnel. While leads were coming in, they needed several days to book appointments, resulting in delayed revenue or lost customers. And previous efforts to solve this...

Destination College (Creative)

Destination College (Creative)

PROJECT: Destination CollegeCLIENT: PrepMattersSTUDIO: Kru CreativeThe Problem: Our client needed to build awareness of their college education planning services to increase new clients to hit their revenue goals. Even though all of their clients were headed toward...

Creative-Starting Lineup

Creative-Starting Lineup

PROJECT: Starting LineupCLIENT: PrepMattersSTUDIO: Kru CreativeThe Problem: One of our client’s key differentiating factors was the depth and pedigree of their staff. They needed to demonstrate their quality because they offered a premium product. While they had a...

Nexus (Manufacturer’s Representative)

Nexus (Manufacturer’s Representative)

PROJECT: MultipleCLIENT: NexusSTUDIO: Kru Creative“We need a consistent brand partner”  Our client is a manufacturer's representative who needed a way to stand out amongst the hundreds of other manufacturing brand names in their catalogs. Because our client did not...

Overstreet Associates

Overstreet Associates

PROJECT: MultipleCLIENT: Overstreet AssociatesSTUDIO: Kru CreativeAll shapes and sizes Our client is an agency whose customers work in many B-to-C markets where printed material is integral to the customer relationship. Because of their market sizes, these brands need...

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