Case Studies
Animation / Graphic Design / Consulting
Kru Creative case studies focus on the impact consulting, design, and animation have on businesses through demonstrated success. Each case study breaks down the problems we solved from problem definition to process to solution. We provide specific visual references for each instance.
ASAE
PROJECT: Versatile toolkits for brand awarenessCLIENT: ASAESTUDIO: Kru CreativeThe Problem: Pursuing a healthy and varied membership compels trade associations to explore new recruitment avenues continuously. In response, ASAE partnered with Kru Creative to craft...
Kru Creative: Podcast Template
Kru Creative: Podcast Template The Problem: Our co-founder, Kyle Krueger, has an extensive network of talented business professionals with diverse backgrounds. Instead of going the traditional podcast route, we produced an interview series focusing on concentrated...
Website Banner Animations
Kru Creative: Website Banner Animations The Problem: When we refreshed our site in 2023, we needed a way to sew an animation thread throughout our website. Without fluid movement featured frequently on the site, clients would miss out on one of our core offerings. ...
Templates (Scalable Content)
PROJECT: Scalable ContentCLIENT: PrepMattersSTUDIO: Kru CreativeThe Problem: Our client needed social media content focused on three content buckets: employee highlights, their local community, and customer testimonials. Because our client was in the educational...
Animated Manual (Streamlining Service Workflows)
PROJECT: Animated ManualCLIENT: Thermo-KoolSTUDIO: Kru CreativeThe Problem: ThermoKool manufactures walk-in coolers built at their Mississippi factory and assembled at their customers' sites throughout the United States. Their end customers often used third-party...
In-house Project: Bringing podcast audio to life
In-house Project: Bringing podcast audio to life The Inspiration: A few years ago, Kyle interviewed a memorable guest named Neil Samuels, who is a very accomplished business consultant for a podcast that Kyle co-created, co-hosted, and produced. After re-listening to...
American Industrial Hygiene Association (AIHA): Explainer Video
PROJECT: Be a Game Changer: Level up on health and safety at work CLIENT: AIHA STUDIO: Kru Creative “We need a shorter and more creative video” The Problem: The American Industrial Hygiene Association (AIHA) approached us about remaking an outdated video about the...
Kevin’s Story (Internal change driver)
PROJECT: Kevin's StorySTUDIO: Kru CreativeThe Problem: Our client had a bottleneck in their sales funnel. While leads were coming in, they needed several days to book appointments, resulting in delayed revenue or lost customers. And previous efforts to solve this...
Destination College (Creative)
PROJECT: Destination CollegeCLIENT: PrepMattersSTUDIO: Kru CreativeThe Problem: Our client needed to build awareness of their college education planning services to increase new clients to hit their revenue goals. Even though all of their clients were headed toward...
Creative-Starting Lineup
PROJECT: Starting LineupCLIENT: PrepMattersSTUDIO: Kru CreativeThe Problem: One of our client’s key differentiating factors was the depth and pedigree of their staff. They needed to demonstrate their quality because they offered a premium product. While they had a...