Kru Creative blogs exist to breathe life into important topics related to pragmatically creative assets. Each blog is written 100% by our humans and represent our thoughts and opinions about the business of creativity.
Five foundations for a successful creative project
At their core, all creative deliverables are customized products. One of the most magical things about design and animation is that they are like liquid fitting into a container. This magical quality can also become a downfall for creators and customers when creative...
Budgeting for Creative
Whether your team is planning for next year's budget, scoping out a new product launch, or exploring a new campaign, you are going to need creative to bring the hard work of your team to market and connect with customers. However, far too often, teams don't remember...
Templates and Toolkits: How to overcome the demand for volume and iteration
Companies looking to maintain consistent branding throughout their communications often need help with uniformity in video content. Primarily because often video work is outsourced. While many of these outside teams have access to brand standards, their disparate...
The Indecision Economy: Why most creative buying processes need an overhaul
Discover how to banish the indecision economy and streamline creative buying processes. Learn from Kyle Krueger’s 15+ years of sales experience. Boost outcomes and efficiency.
Why>How. Growth begets Creativity.
Creative animated video assets can be tremendously powerful and valuable for your entire sales pipeline when crafted professionally and deployed effectively.
Reviving Your Funnel Momentum: How Animation Can Boost Conversions and Drive Sales
Need help moving customers through your sales funnel in volume? Investments in animated videos create funnel momentum, by providing engaging, compelling, and creative content that scales.
Why your business needs to break free from the “Unicorn Delusion”
Unicorns are universally loved. They are unique infallible mythical creatures that serve as reminders that remarkable things can exist in the universe. Usually, unicorns are in meadows flying through ice-cream clouds. However, they commonly pop up in business meetings...